According to a recent study, scarcity marketing experienced its biggest boom between 2020 and 2022. Catalyzed by the COVID-19 pandemic and the rapid acceleration of the e-commerce landscape, it became the norm.

How to get the most out of AI in your business? So far, I've found that the critical elements are proper delegation and strategic boundaries.

OpenAI just released a suite of new goodies...I follow a variety of AI newsletters and social accounts that keep me up to date on many of the major AI releases, and even then, there's still so much I miss.

As we continue to weave AI deeper and deeper into our businesses, it’s important to remember we have ventured into the wild west here. I don’t think the risks need to scare anyone off, nor do I think we should rule them out as total edge cases.

I’ve been transitioning my repeated prompts into Claude skills to improve outputs, use tokens more efficiently, and reduce my cognitive load. This is one of the prompts I used recently to help me identify those skill-appropriate tasks.

AI strategy can't be generic if you want it to be effective and sustainable. In a world that wants to automate and formulate as much as possible, weaving AI into your processes truly is an individual endeavor.