AI STRATEGY FOR SMALL BUSINESS
Adopt AI with
intention, not impulse.
Times are changing fast, and business owners like you want to be prepared, feel secure, and seize this moment of possibility.
STRUGGLING TO KEEP UP WITH AN AI-ENABLED WORLD?
I support established small business owners who are worried about being left behind. Their business is typically generating $500K or more annually. They have proven products or services, a loyal client base, and operations that are often held together by a very busy founder.
For businesses that have thrived in a pre-AI world, the itch to adapt and evolve is intensifying as change creeps over the horizon. The gold mine of potential is all around us, but many don't know how to tap into it or sift through the noise.
Whether time is your hurdle or tech-savviness, I can help you understand the tools available, carefully weigh your options, and build workflow shifts that align with your goals and current comfort level.
AI is a mindset shift, almost more than anything else. I help people build comfort and trust with AI, so they can ease into this great unknown with curiosity and enthusiasm.
MY PHILOSOPHY
The goal isn't to blindly throw AI at everything you do. It's about mindfully collaborating with it in ways that enrich the human component of business.
When you "hire" AI in your business, you're forming a new working relationship. It takes time to build trust, as it would with any new hire. I believe caution is healthy, but fear (while deeply understandable) is unnecessary.
Whether it's the fear of missing out, of falling behind, of the world collapsing... the noise around AI is loud right now. We are all traveling through the unknown together, so courage and trust to move forward are paramount.
I bring decades of experience in brand strategy and creative consulting to a space that desperately needs it. Because the best AI adoption doesn't feel like a disruption. It feels like a natural next step.
THE WINDOW IS OPEN
AI isn't going anywhere.
Let's get you ready, on your terms.
Right now, you have time to ease in, room for flexibility, and space for play and experimentation. And oh man, are there tools to experiment and play with. Want to learn the best ones for your business?
SERVICES ON OFFER
Thoughtful guidance at every stage.
1: AI Diagnostic
My two cents on where AI can (and can't) add value in your business. We'll discuss your workflows, identify high-impact growth opportunities, and you'll receive an easy-to-understand roadmap.
2: Strategic Adoption
Hands-on guidance through tool selection, team onboarding, and workflow integration. This is for those who need that extra TLC to execute upon the initial setup, beyond just a personalized game plan.
3: Team Workshops
Practical, confidence-building sessions designed for real people, not engineers. Your team walks away knowing what AI can do (as of now) and how to use it with intention.
4: Ongoing Advisory
The AI landscape moves fast. A retainer relationship gives you a calm, knowledgeable partner to help you evaluate new tools, manage existing ones, adapt your strategy when adoption slows or needs to change, and stay grounded as the general terrain evolves.
ABOUT ME
Built on fifteen years of brand & strategy work.
Based in Sacramento, California, I bring my well-honed creative instincts and strategic rigor to the realm of AI consulting. With deep experience across PR, brand strategy, design, and copywriting (and as a long-time business owner myself), I understand how to bring cohesion to many moving parts within operations.
As I became personally curious about AI roughly four years ago, I spent much of my free time exploring its applications. I'm passionate about blending my love of technology, innovation, and systems with my desire to patiently guide people through processes that can feel intimidating.
My career began when I was fifteen and asked my mom if I could help out with her PR firm. My dad taught me to build my first website when I was ten. I started my first business at eighteen, and now, in my thirties, I'm so grateful for the eclectic path I've walked through so many verticals. It forged my ability to adapt and always keep learning.
Brand Strategist and Designer with Knapsack Creative and Rachel Leedom Design
Founder of Syntonio, a brand strategy AI tool
15 years in PR, content strategy, design, social media, and brand management
Past clients on working with me
-
“Rachel is a gem to work with. She is professional, responsive and flexible in crafting a brand that is reflective of you and your vision. She helped create a powerful, holistic brand ecosystem.”
Karen Corona, LCSW and Coach
-
“Rachel is a fantastic brand strategist and I've worked with her for over 6 years. She's served as my copywriter, brand strategist, designer, and many more roles with me. She knows how to get things done.”
Justin Mabee, Squarespace Design Expert
-
“Rachel completely revamped my business, from a new website to social media, as well as hours (and hours) of invaluable business support. She is a talented creative and I would not have attempted any of this without her!!”
Ankhasha Amenti, Medium and Author
GET IN TOUCH
Start dreaming up AI-enabled possibilities.
I'd love to learn about where you want to go and illuminate what roles AI can play in getting you there.
Based in Sacramento, CA · Serving small businesses remotely nationwide